he first dating app for over-50s is introducing today in britain and BadooвЂ™s creator has invested ВЈ3.5 million into the brand new platform.
Whilst you will find dating apps aplenty on the market, from whether youвЂ™re interested in males with beards or would you like to match on similar music tastes, there was clearly a space for the platform aimed particularly at older daters.
Yet, with 73 % of these aged 50 to 59 owning a smartphone, and around 80 million solitary gents and ladies over 50 across the world, it is time they got their own dating application.
Known as Lumen, the application is headed up by Antoine Argouges, an old item designer for dating apps, and Charly Lester, an industry expert that is dating. Lumen was designed to offer a safe and age-appropriate dating community.
By way of example, an individual creates a profile, they’ve been needed to upload a selfie within the verification procedure having an algorithm authenticating this image against other images supplied. Measures such as this will avoid problems such as for instance fake pages and cat-fishing regarding the platform.
Lester, LumenвЂ™s CMO, claims the working platform is all about producing a place for over-50s to meet up with genuine and like-minded singles near them.
вЂњOver the years people have usually expected me personally where their solitary moms and dads should really be dating, and I also familiar with struggle that is genuinely find a solution. In Lumen, we’ve produced a place which embodies the values of our audience that is over-50s built the sort of community we’d cheerfully suggest to your buddiesвЂ™ moms and dads.вЂќ
It is additionally a big deal that the application is supported by BadooвЂ™s creator, Andrey Andreev. Andreev is behind the greatest dating apps on the planet including Badoo, with more than 350 million worldwide users, in addition to female-focused Bumble and also the dating that is gay Chappy.
Lumen is the possibility for Andreev to obtain another piece of this dating cake.
Talking about the investment, Andreev said: вЂњDo a search for the expression вЂover 50s datingвЂ™. The outcomes which come up are embarrassing when it comes to industry. The over-50s have now been mistreated because of the sites that are dating years.
вЂњIвЂ™m excited to see the Lumen group releasing an application which finally listens for this market and particularly targets their dilemmas and requirements.вЂќ
Lumen could be one of many very first dating apps directed at this age bracket nonetheless it will quickly possess some competition in the shape of Facebook. The platform announced previously this season it might be engaging in the dating game, and considering most of the young adults are deleting Facebook in droves, it is most most likely it will likely be seniors who does be interested in the platform.
Provided the team Lumen that is backing, it really is certain to work.
Lumen can be obtained to down load at no cost from App shop and Google Enjoy
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